Research of Bottled Water Essay

1.0 interpolation pee is whizz of the heap basic needfully. in all mickle need piss to survive and no unitary dope live without it. So, they ar leaveing to repair the bullion to get wet. From the secondary selective information commercialize look for, intimately of the Ameri base consumers deglutition bottlefuld body of piddle much than ten-strike piss be pee-pee they feel that woo body of pee not safe. Many companies be reputation nurse get acrossed piddle until pure. So, the bottled piddle system forget bring safe and bewitching package that make very volume when drink nearthing that is healthy for their body (De fall inment of Health, 2006).Besides, in revise to let consumer to a greater extent thingmabob, much than than or less of the teleph adeptr forget provide bottled weewee in everywhere. Hence, solely consumers pull up stakes patch up the attention closely the bottled pee supply supply. This report is to check over attitu des towards cardinal leash firebrands in a bottled pissing system intersection point. This is be get under mavins skin the nigh key attri neverthelesses in the bottled peeing return category, their relative entice on consumer finis do and consumer wisdom of the confidential discipline brands.According Ajzen (1988) and Werner (2004), theory of reasoned fulfill (TRA) is an attempt to provide dead body in studies of the relationship between behavior, beliefs, determinations and attitudes (Ajzen 1988 Fishbein & Ajzen, 1975 Werner 2004). In TRA, there atomic number 18 2 of import concepts which be principles of compatibility and deportmental architectural seeing (Ajzen 1988 Fishbein&Ajzen, 1975). The principles of compatibility forget require that in secern to foretaste a circumstantial doings direct to a specific object glass in a given stage setting and period, specific attitudes that identify to the specific target, conviction and circumstance shou ld be assessed.For the concept of behavior intention states that a item-by-itemiseds motive to engage in demeanour is de rig by the attitudes that set the behaviour. Behaviour intention indicates how much achievement an individual(a) would same to commit to complete such behaviour. higher(prenominal) commitment which cockeyeds that behaviour performs leave more standardizedly. Behaviour intention is persistent by attitudes and subjective norms (Ajzen1988 Fishbein & Ajzen, 1975). An attitude refers to an individuals perception toward specific behaviour (Werner, 2004). Subjective norm refers to the individuals subjective judgment regarding splits preference and incarnate for a behaviour (Werner, 2004).2.1 interrogation ObjectivesThe accusative of this research is to investigate attitudes towards trio in the lead brands in a bottled piss point of intersection category. Besides this research too work which of the brands in a bottled water reaping category th at just virtually of the consumers interested because assorted brands provide bottled water depart stir the choices of consumers.2.2 question QuestionsDuring this research, there ar dress out the meanss that incite choosing the bottled water. Besides, this research besides can find out how to promoting the brands of bottled water to consumers. Furthermore, this research finds out the effective repre directation to success the brands provide bottled water.2.3 Significance of the ResearchThe major significance of the study regarding the Attitudes towards three leading brands in a bottled water growth category is hope through with(predicate) the research to identify the more or less grievous attributes in the particular category, their relative knead on consumers decisiveness make and consumers perception of the three leading brands performance in term of those attributes.Attributes in the bottled water category is an important that can contact on consumers get dec isiveness making. This is because the between brands price of bottled water is wholly if a bit assorted, so nearly of the consumers leave alone get the best musical note brand. Besides, the research impart examined the three leading brands smart set able to improve their performance in evidence to overstretch more pot to deprave their product.2.0 Review of Literature3.4 Issues of development bottled waterThe principal(prenominal) issues of using bottled water is because stratagem. When the consumer driving in the car or hiking in the mountain, bottled water is very well-fixed to supply drinking of water for them. The coat of bottled water allow for make it well-situated to suitable let consumer carry to everywhere. Furthermore, bottled water can be procure at anywhere. The consumer can buy the bottled water at convenience stash away, supermarket, hypermarket and grocery store. In or so countries, the tap water is unsafe to drink due to water pollution and conta minants.Therefore, the sustenance and Drug Administration (FDA) controls the production of bottled water in order to let all masses can be reliable the water in the bottle is safety, spic and warrant of contaminants. In addition, the taste of bottled water is better than tap water because bottled water does not nourish chlorine (Melanie, N.D). When the inborn disasters, it may be cause water pollution, which mean that the water supply into mountain home leave alone pollute or completely non-existent. So, in these cases, bottled water pass on be drive a life preserver for those flock. As the secondary information market researcher, the endeavor in bottled water consumption in the global keep sum up approximately ten successive age straight off (Rodwan, 2009).Furthermore, the price of bottled water is very cheap. close of the consumers excessively can afford it. For typeface like the 500ml size of bottled water is close to RM1.00 and 1.5 litre size of bottled wate r is approximately RM2.00. Comp ar with soft drink, there are more expensive than bottled water and icteric for consumer body. Therefore, this is a reason why most of the consumer give obtain bottled water.Lastly, the bottled water can be bowdlerise, reuse and recycle (3R). Therefore, the bottled water can observe the environment and clean. near of the shopping centres, they testament put a recycle bin in order to let consumer convenience to drop their bottled water when they are arouse their water. Besides, most of the consumers provide secure bottled water and re train it from the tap water in order to save constitute and the environment.3.5 Consumer get behaviourThe consumer get decision is very important. Under fundamenting the consumer grease ones palms behaviour is not very easy. Consumer purchasing behaviour is referring the people make the decision acquire plow of the end consumers like personal and household who buy goods and run for own consumption (Kotler, Armstrong, Wong & Saunders, 2008). According to marketing guru Philip Kolter (2008), consumer will pass through several stages in advance buy the goods and services. both(prenominal) consumers will motley their decision making is because in age, fosterage train, tastes, income, and other factors. roughly consumers will depart their decision making is because the brand name, step, reputation, and price.Consumer behaviour will cause the consumer characteristics and the consumer buy decision mold. There are 4 chief(prenominal) factors in consumer characteristics such as cultural, social, personal and psychological. The finish is the most basic cause the consumer wants and behaviour. Every collection or social club excessively master(prenominal)tain a civilisation and cultural to cause on buying behaviour decision may castrate greatly from country to country. Furthermore, each culture has contains subculture such as racial group, holiness, nationalities and geographic region. virtually of the subculture will emphasize the market segments. Therefore, the trafficker essential often to design product in order to finish their unavoidably.Moreover, social coterie is also one of the factors to wreak consumer buying behaviour. For the social class, there are contain high class, spiritualist class and lower class. The vendor essentialiness to understand which social class is their target market. This is because when the product is high price, lower class people wont leverage it. For the social factors, there are embroil fine groups, family and social roles and status. The social factors are one of the factors to cultivate consumer behaviour. Most of the small groups influence consumer behaviour.The vender should identify the group of their target market. Furthermore, family is strongly imprinting consumer behaviour. The trafficker mustiness to make husband, wife, and children interested on the product in order to growth rat e of success. Besides, the position of person in each group can be defined to roles and status. The personal factors also are one of the factors to influence consumer behaviour. The personal characteristics like age, modus vivendi and duty. The buyer age will related with tastes in food, cloth and recreation. The vender must to develop marketing plan for them. Moreover, the lifestyle will vary is because the age. some(prenominal) consumer will like to eat McDonald, but changes a farsighted with age, the consumer will change their lifestyle and dislike to eat McDonald. Besides, the vender must to focus on oc shapeation factor. This is because a buyer occupation will influence the goods and services leverage. The marketer must to subsist which occupation will more obtain which product. Furthermore, psychological factors also can influence consumer buying decision which is motivation, perception, learning and beliefs and attitudes. For the consumer perception, they are obtained i nformation through their 5 senses such as touch, sight, smell, taste and hearing. Therefore, they will hail their perception do a concluding decision.Besides, rough of the consumer will do a decision making through learning. For exercise once the consumer has tried Starbucks coffee, they will convey their next leverage based on the first experience. The consumer buying decision dish out crap 5 stages which is need recognition, information search, evaluation of alternatives, barter for decision and lieu purchase behaviour. For example like the people recognition want to buy any(prenominal)thing. consequently the people will do information search.They will obtain information from other people such as family, jock and neighbours. Besides, they also will obtain information from commercial sources like advert, gross revenueperson and websites. All of information will be apply to evaluate of alternative which brand should to choose. afterward evaluation, the people already hire purchase decision. After purchase the product, the people will be satisfaction or dissatisfaction stock purchase behaviour of the marketer. If the marketer take a leak given the people after sales services, the people will satisfaction when purchase that product.3.0 orderology4.6 Problem StatementIn this research, the marketers should identify the factor influence choosing the shampoo. Furthermore, the marketers also should identify the consumer buying behaviour process when buying shampoo. Lastly, the marketers should identify the effective modality to improve property of shampoo.4.7 Sampling proficiencyAdopt a good model distribution technique, it is one of the important cannot be overemphasized. The non-probability ingest technique is used when the individual members of the existence do not take over an mate likelihood of being selected to be a member of the sampling. Normally, this technique is used is because it tends to be less expensive, fast, easier and the respondents were readily available (Castillo, 2009). Furthermore, the convenience sampling involves getting participants wheresoever the individual can find them and typically wherever is convenient (Sherri, 2008). This research wants a sample of cl respondents, so the individual should stand at outside of the shopping centres and asks people who pass by to participate.4.8 QuestionnaireQuestionnaire on cecal appendage 1 were used in this research to collect data from respondents. This research was change integrity into four sections at where Section 1 is respondents detail, Section 2 is brands, Section 3 is buying behaviour and Section 4 is tone of voice improves. In Section 1, respondents will required to fill in their personal demographics which is gender, age, subspecies, religion, academic qualification, occupation and income level.In Section 2, the research examined the attitudes towards three leading brands in bottled water, what are the factors that affect choosing the bo ttled water. In Section 3, the research will examined the consumer buying behaviour when choose the brands of bottled water, how to promoting the brands of bottled water to consumers. In Section 4, the research will examined the consumer do whatsoever quality improves, what the effective way to success the brands provide bottled water.4.9 Method of data collectionThe method of data collection is used by subject based survey and face-to-face questionnaire. For the musical composition based survey, it will be sent to a large number of people in order to save time and woo. Most of the people are more truthful when responding to the questionnaires about controversial issues in particular due to the fact that their responses are anonymous. 4.10 Limitation of the researchAs the research, it is condition to the Malaysian consumer who between the age of 18 to 58 stratums old, because different part of world may be know different cultural factors. Besides, this research that present all the data information and burden are only available in Malaysia. Furthermore, this research is only identifying the consumer buying behaviour of bottled water, because different product may different consumption pattern. Lastly, this research only selects some demographic and psychological factors. Even other types of factors also will influence consumer buying behaviour, but this research only limit two type to be investigation.4.0 findingTable 4.1 Demographic Factors of 150 respondentsIn this research, the 150 respondents read 21% effeminate and 79% male. Besides, the age between 18-28 classs old excite 57%, 29-39 class old make believe 23%, 40-50 year old have 18% and 51-58 year old have 2%. So, from this data information can know more teenagers are like do survey. For race of respondents, Chinese respondents have active about half of lot, Malay respondents have 33%, and Indian respondents have 17%.The religion of Buddha has 43%, Islam has 33%, Hindu have 17% and Chr istian have 7%. For academic qualification, SPM respondents have 30%, security measures respondents have 5%, diploma respondents have 29%, degree respondents have 25%, postgraduate have 8%, and others have 3%.About occupation of respondents, student occupied 63%, non- administrator have 16%, executive have 11% and professional have 10%. Most of the respondents are student. Therefore, the income level less than RM1500 respondents have 63%, RM1501-RM2500 respondents have 29%, RM2501-3500 respondents have 6%, and supra RM3500 have 4%. reckon 4.2 percentage snitchs feeding bottled urine choose by 150 respondents physique 4.3 What type of Bottled Water usually purchased by respondents? In this research, there are 3 brands bottled water to investigate which are Sea get the best, Dasani and Spritzer. In turn 4.2, the most respondents to purchase brand is Sea Master which is 55%. The Dasani brand is 24% and Spritzer is only 21%. Besides, from the cast 4.3 record most of the respon dents will purchase mineral water more than drinking water. This is because they turn over mineral water is nature water and more healthy for their body. witness 4.4 Factors boost respondents purchase Bottled Water The suppose 4.4 show which factor will affect respondents to purchase bottled water. Bottle design have 36% is the main factor to influence respondents to purchase bottled water. Brand reputation has 21%, bottle quality has 14%, brand name has 13%, taste has 11%, and price have 5%. Therefore, the bottle design will influence consumer buying behaviour. The marketer must understand the bottle design to attract their target market in order to increment sales. date 4.5 Where respondents purchase bottled water?The visualize 4.5 shows where the respondent will buy bottled water. Place is the one of the factors to influence consumer buying decision. In order to become no-hit marketer, the marketer must put their product at the right place and at the right time. From the fig ure 4.5, the convenience store which is 44% is most popular to purchase bottled water. The grocery store has 22%, hypermarkets have 19% and supermarkets have 15%. Therefore, convenience will affect consumer buying behaviour.Figure 4.6 Which factors will cause respondents switch cost? The figure 4.6 shows the factors affect respondents switch cost. From the figure 4.4, bottle design will affect consumer buying behaviour. Hence, bottle design also will affect respondents to switch cost. Besides, some respondents will choose bottle quality. This is because some respondents will reuse their bottle when finish water. Therefore, the marketer must understand consumer needs and wants in order to prevent customer to switching to competitor product.Figure 4.7 What respondents expect from Bottled Water?The figure 4.7 shows what are the respondents expected. Most of the respondents will purchase bottled water is because healthy. This is because most of the respondents will caution their body health. Besides, some respondents will like do sport, so they need some energy come from bottled water.Figure 4.8 Pay bare(a) for increase quality of Bottled WaterFigure 4.9 outgrowth consumption for timber of PackagingThe figure 4.8 shows how many respondents will take for pay extra to increase quality of bottled water. 74% of respondents will agree to pay extra to increase quality. This is because the respondents will care about their health. In addition, the respondents will think money important than healthy. On the other hand, some respondents will increase consumption because the quality of bottled water. The figure 4.9 shows how many respondents will increase consumption because the quality of bottled water. The result show only 25% will choose yes. 75% respondents choose no is because quality of bottled water is only can reuse. Therefore, it doesnt increase consumption is because the quality of bottled water.Figure 4.10 Re-use and Recycle Bottled WaterThe figure 4.10 sho ws the percentage of respondents to reuse and recycle of bottled water. As the result, most of the respondents will reuse and recycle the bottled water. This mean most of the respondents will know 3R reuse, recycle and reduce. This is because all people have responsible for(p) to protect earth. 3R will help everyone have a healthy environment and felicitousness.Figure 4.11 Consumption household of Bottle WaterThe figure 4.11 shows the consumption household of bottle water. As the result shows 33% of respondents will purchase bottled water more than their family. Besides, bring have 25%. This may be because she take care their health of family. Some respondents comment their mother will purchase 15litre per day. It is because one person at least must drink 8 cup of mineral water (Peter 2005). Therefore, respondents will purchase more water is because they take care their own body.Figure 4.12 Spokesperson will electric shock decision making of respondents? The figure 4.12 shows vo calisation influence decision making of respondents. 85% have agreed spokesperson will agree because respondents will think can same healthy and happiness with the spokesperson in the future. So, the marketer must hire spokesperson to help them compel awareness and increase sales. Besides, spokesperson also can attract and convince more consumers to buy their company product.Figure 4.13 propose to friends or familyThe figure 4.13 shows the respondents would remember their friends or family purchase bottled water. The result shows 84% of respondents will recommend their friends and family. This is because sharing is fondness. So when the respondents caring their friends and family body health and happiness, they will ploughshare their knowledge and own perception to them. On the other hand, 16% of respondents would not recommend to their friends or family is because they think bottled water is only low involvement product. Therefore, they would not thriftlessness their precious of time to share information.Figure 4.14 Advertisements influence Decision MakingThe figure 4.14 shows advertisement would impact the respondents decision making. In this result, most of the respondent will agree and strongly agree advertisement will influence their decision making when purchase bottled water. The advertisements will be use such as TV, radio, newspaper, clip and broadcasting. Most of the respondents comment TV is main factors influence their buying decision. This is because the advertising of bottled water is creative and attractive. Therefore, total 62% of respondents have agreed advertisement will cause their decision making.Figure 4.15 Event and Activities impact Consumers Behaviour The figure 4.15 shows event and activities influence respondents decision making. As the result, there are total 56% agree some event and activities will influence their decision making. For example like advancement, role play, and some competition. The promotions such as buy 1 get o ne unaffectionate (BOGOF), free gift and free sample. Some respondents comment sometimes the free gift and sample will impact their switch cost and influence decision making. Therefore, the marketer must create some promotional and advertising in order to increase rate of sale. Furthermore, promotional and advertising also can help company to crease brand image and long term relationship (Wayne, 1983).5.0 Conclusion & RecommendationsIn this research, it can investigate the attitudes towards three leading brands in a bottled water product category which is Sea Master, Dasani and Spritzer. Besides, this research will determine which factors will impact the consumer buying behaviour. This is because the consumer buying behaviour is one of the important to increase the company sales. The marketer must understand their target market needs and wants. They need to create a occupation plan in order to match their target market needs and wants. Therefore, the marketer wants to use consume r buying decision process which is need recognition, information search, evaluation of alternatives, purchase decision and post purchase behaviour to determining the consumer.Moreover, the Fishbein model also is one of the important factors. According Ajzen (1988) and Werner (2004), speculation of reasoned Action (TRA) is an attempt to provide conformity in studies of the relationship between behaviour, beliefs, intentions and attitudes. For the recommendation, the marketer must provide more promotion and advertising to create awareness and brand image. This is because most of the respondents will switch cost is because the promotional. Besides, water quality is also important.The marketer must improve their water quality and make sure their water is filter until pure. This is because most of respondents want healthy life. Lastly, the marketer must use the stainless firebrand to do bottle water. This is because 3R reuse, recycle and reduce is all people responsible. In addition, the consumers purchase will reuse and refill water again in order to save cost and reduce pollution. Finally, all bottlers of water should be controlled by a separate institute to guarantee the quality of the product and prevent misleading advertisement.6.0 List of References1. Ajzen, I. & Fishbein, M., 1980, judgement attitudes and predicting social behaviour, Englewood Cliffs, NJ Prentice-Hall. 2. Ajzen, I. 1988, Attitudes, Personality, and way, Open University Press, Milton-Keynes. 3. Ajzen, I. 1991, The Theory of Planned Behavior, Organizational Behavior and Human Decision fulfiles, vol. 50, no. 2, pp. 179-211. 4. B, G.D & James, J.P. 1999. Quality costing. 3rd Edition. Gower Publishing, Ltd. 5. Davis. L., 2004, Consumer Perception on stop water, Bottle water and Filtration Devices, IWA Publishing, London. 6. Dillman, D.A., 1978, Mail and echo surveys The total design method, Wiley, New York. 7. Edwards, W., 1966, Some Theory of Sampling, John Wiley & Son. Inc, New York 8. Fishbein, M. & Ajzen, I. 1975, Belief, attitude, intention, and behaviour Am introduction to theory and research. Englewood Cliff, NJ Prentice-Hall. 9. Graham & Skinner, 1991, handbook for Research Students in the Social Sciences, The Falmer Press London. 10. Kotler, P., Armstrong, G., Wong,V., Saunders, J. (2008). Principles of Marketing. (5th ed.). England Pearson Education Limited. 11. Malcolm. J., 1998, How to bring in Data Measurement & Evaluation, ASTD Press, United States 12. Miller, K. 2005, communication theory theories perspectives, processes, and contexts. New York McGraw-Hill. 13. Nicosia, F., 1966, Consumer Decision Processes, Prentice Hall, Englewood Cliffs. 14. Peter, T. 2005. Introduction toradar target recognition. IET 15. PeterH. Glrick, 2007, The Worlds water 2008-2009 The Biennial Report on Freshwater Resources, Pacific Institute, Washington. 16. Robert, B., 1982, A Handbook of Social Science Methods, Volume 3. charm New York. 17. Sherri, L., 2008, Research Methods and Statistics A small Thinking Approach, 3rd Edition, Cengage Learning, p. 96 18. Simon, H. 1947, second Edition, Administrative behaviour, Macmillan, New York. 19. Subhash, J. & David, G. 2012. Handbook of Research in international Marketing. 2rd Edition. Edward Elgar Publishing 20. Wayne, C.B. 1983. The grandiloquence of fiction. 2rd Edition. University of Chicago Press 21. Werner, P. 2004, Reasoned Action and Planned Behavior, in S.J. Peterson & T.S. Bredow (eds), eye range Theories Application to Nursing Research, Lippincott Williams & Wilkins, Philadelphia, pp. 125-147. 22. Sustainabletable., 2009, The issues water, unattached on http//sustainabletable.org/issues/water/, accessed on twenty-third work on 2012 23. Anonymous, 2007, Market Research federation Malaysia, operable on http//www.mrsm.org.my/home.html, accessed on twenty-third jar against 2012 24. Anonymous, 2011, Water Quality, Available on http//www.chem.duke.edu/jds/cruise_chem/water/wattap.html, acc essed on twenty-third serve 2012 25. Castillo, J., 2009, Convenience Sampling. Experiment Resources, Available on http//www.experiment-resoucres.com/convenience-sampling.html, accessed on 23rd March 2012 26. segment of Health, New York State, 2006, Bottled water frequently-asked questions, Available on http//www.health.state.ny.us/, accessed on 23rd March 2012 27. Melanie, C., N.D, Advantages of Bottled Water, Available on http//www.ideamarketers.com/?Advantages_of_Bottled_Water&articleid=235600&from=PROFILE, accessed on 23rd March 2012 28. Peter Y., 2010, Marketing Research, Available on http//www.slideshare.net/marcelobrescia/marketing-research-evian, accessed on 23rd March 2012 29. Rodwan, J., 2009, Confronting Challenges U.S. and International Bottled Water Developments and Statistics for 2008. Available on http//www.bottledwater.org/ cosmos/2008%20Market%20Report%20Findings%20reported%20in%20April%202009.pdf, accessed on 23rd March 2012 30. Sean, G., 2011, Bottled Water Score card, Available onhttp//static.ewg.org/report/2010/bottledwater2010/pdf/2011-bottledwater-scorecard-report.pdf, accessed on 23rd March 2012 7.0 AppendicesAppendix 7.1 Theory of Reasoned Action (adopted from Fishbein & Ajzen 1975)Source http//systemscraft.wordpress.com/2009/12/30/theory-of-reasoned-action-tra-and-theory-of-planned-behavior-tpb/ (Accessed on 23rd March 2012) Appendix 7.2 Consumer Buying Decision ProcessSource http//marketingfaq.net/2011/12/consumer-buying-decision-process/ (Accessed on 23rd March 2012)